Climate change and environmental challenges are becoming an increasingly prominent part of our daily lives, but faced with a flood of information, warnings and misinformation, many people often feel confused, powerless or convinced that there is little an individual can do to bring about change. This is particularly true for people with fewer opportunities, those living in rural areas, and individuals who, due to linguistic, social or geographical barriers, are less likely to participate in educational programmes and sustainability initiatives.

That is precisely why, in September 2025, we launched an international project together with partners from Iceland, Serbia and Slovenia Roadmap to Sustainable Living which aims to introduce sustainable practices to adults in an inclusive, practical and motivational way.

The project promotes an understanding of sustainability through everyday actions that individuals and communities can incorporate into their lives without feeling afraid or powerless. Rather than emphasising negative predictions, the project is based on empowerment, positive motivation and the gradual adoption of sustainable habits.